Entries by ViVet Press Office

Nancy Rademaker

Keynote: Survival in the New Normal: the Impact of Digitisation on Customer Behaviour

Keynote speaker Nancy Rademaker, a partner in nexxworks, a digital consultancy, began her address with a question: “Do you know this object?” she asked the audience, showing them a picture of an old-fashioned rotary dial telephone. Every member of the audience agreed that, yes, they did know what the object was.

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ViVet to hold marketing masterclass for veterinary professionals

We will be holding a workshop event next month which aims to help veterinary innovators develop marketing tools and techniques for their products and services. The ‘Turning ideas into innovation: Marketing masterclass’ takes place on Tuesday 24 March 2020 from 10am to 5pm at the RCVS offices in Belgravia House and will be hosted by […]

Innovation Symposium videos and reports now available

Videos and written reports from the ViVet initiative’s second Innovation Symposium are now available online for those who missed out on attending the event. The Symposium, which focused on the topic of precision medicine, connected veterinary professionals and stakeholders from diverse backgrounds to discuss the evolving role of the veterinary professional and the advancements in […]

Guen Bradbury MRCVS

The changing role of the veterinary professional

How will the role of vets have to evolve in a precision medicine future? That was the question considered by Guen Bradbury, of Innovia Technology. She began with the following definition of precision medicine: “An approach to medicine where we consider an animal’s genetic, environmental and lifestyle factors in our diagnosis, management and prognosis of disease.”

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Iain Maclaren

Low-cost real-time genomics – a revolution in veterinary diagnostics

Iain MacLaren-Lee of Oxford Nanopore Technologies spoke at the inaugural ViVet Innovation Symposium at The Shard in London in 2017. At that event, he had shown delegates a pocket-sized genome sequencer that the company had developed and he returned to the 2019 symposium to explain how the technology has evolved since then.

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Dr Jasmeet Kaler

Application of precision medicine, AI, genomics and the use of data for animal health and welfare

Dr Jasmeet Kaler, of the School of Veterinary Medicine and Science at the University of Nottingham, discussed how information derived from sensors and other sources can be used to develop machine learning algorithms and artificial intelligence (AI) that can be applied across animal health, welfare and production.

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Dr Matthew Smith

Artificial intelligence and agriculture

Can artificial intelligence (AI) add value in agriculture? This was the question addressed by Dr Matthew Smith of Microsoft Digital.

AI, he said, has potential applications in many areas within agriculture, whether that is helping to increase productivity and profit, or saving farmers time and allowing them to get more sleep.

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Collette Philip

Driving positive change – communicating to a changing demographic

“As businesses, we have to be seen to act with purpose and drive positive change,” began Collette Philip, founder of the brand and strategy agency Brand By Me. She explained that, in the past, organisations had been divided into those responsible for driving social change and “doing good”, and those responsible for driving profit. Now, these two things are “one and the same”.

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What’s Your Big Idea?

Student Veterinary Innovation Competition

Students taking part in the final of a Veterinary Innovation Competition, pitching their ideas for innovation in the veterinary industry.
Zoe Skinner – Competition Introduction
Madison Hewitson – Nottingham Vet School
Rohilla Rogers & Lauren Sweeney – Bristol Vet School
Christina Ratcliffe & Ana Almeida-Warren – Liverpool Vet School

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